Mitsubishi Motors – Comprehensive Overview
Mitsubishi Motors Corporation is a renowned Japanese automotive manufacturer known for its innovation, reliability, and commitment to excellence. Founded by Yatarō Iwasaki in 1870, the Mitsubishi Group historically descended from the Mitsubishi zaibatsu, a unified company which existed from 1870 to 1946. The company was disbanded during the occupation of Japan following World War II. The former constituents of the company continue to share the Mitsubishi brand and trademark. Although the group of companies participate in limited business cooperation, most famously through monthly “Friday Conference” executive meetings, they are formally independent and are not under common control. The four main companies in the group are MUFG Bank (the largest bank in Japan), Mitsubishi Corporation (a general trading company), Mitsubishi Electric and Mitsubishi Heavy Industries (both diversified manufacturing companies).
With a rich history spanning over a century, Mitsubishi has solidified its position as one of the leading global automobile brands. In this article, we delve into the intricate details of Mitsubishi’s brand identity, organizational structure, and the engineering mechanisms that drive its vehicles.
Founder of Mitsubishi Motors
- Yataro Iwasaki
Brand Overview
Founded in 1970 as a division of the Mitsubishi Heavy Industries conglomerate, Mitsubishi Motors has since evolved into an independent entity, producing a diverse range of automobiles, including sedans, SUVs, trucks, and electric vehicles. The brand’s commitment to quality craftsmanship, technological advancement, and environmental sustainability has earned it a loyal customer base worldwide.
Organizational Structure
Mitsubishi Motors Corporation operates under a hierarchical organizational structure, facilitating efficient decision-making and streamlined operations. At the helm of the company is the Board of Directors, responsible for setting strategic goals and overseeing corporate governance. Reporting to the Board are various divisions, including:
Research and Development (R&D)
This division focuses on innovation and engineering excellence, continuously developing cutting-edge technologies to enhance vehicle performance, safety, and fuel efficiency.
Production and Manufacturing
Mitsubishi’s global network of manufacturing facilities ensures efficient production processes and high-quality standards across all vehicle models.
Sales and Marketing
Charged with promoting Mitsubishi’s brand image and expanding market presence, this division oversees sales strategies, advertising campaigns, and customer engagement initiatives.
Quality Assurance
Committed to delivering vehicles of the highest caliber, the Quality Assurance division rigorously tests and inspects each vehicle to ensure compliance with stringent quality standards.
After Sales Service
Providing exemplary customer service and support, this division handles vehicle maintenance, repairs, and warranty claims, fostering long-term customer satisfaction and loyalty.
Engineering Mechanisms
Mitsubishi vehicles are engineered with precision and expertise, incorporating advanced technologies and innovative features to deliver exceptional performance, safety, and comfort. Key engineering mechanisms include:
MIVEC Engine Technology
Mitsubishi’s innovative MIVEC (Mitsubishi Innovative Valve timing Electronic Control) engine technology optimizes fuel efficiency and power output by adjusting valve timing according to driving conditions.
Super All-Wheel Control (S-AWC)
Designed for superior handling and traction, S-AWC utilizes advanced sensors and electronic controls to distribute power to each wheel independently, enhancing stability and control in various driving scenarios.
Active Safety Systems
Mitsubishi vehicles are equipped with a comprehensive suite of active safety systems, including Forward Collision Mitigation, Lane Departure Warning, and Adaptive Cruise Control, to prevent accidents and mitigate risks on the road.
Plug-In Hybrid Electric Vehicles (PHEVs)
Embracing the shift towards electrification, Mitsubishi has developed innovative PHEV technology, offering eco-friendly driving solutions without compromising performance or convenience.
Dynamic Shield Design Philosophy
Reflecting Mitsubishi’s bold and dynamic design language, the Dynamic Shield front fascia not only exudes a strong visual presence but also enhances aerodynamics and pedestrian protection.
Conclusion
Mitsubishi Motors Corporation stands at the forefront of automotive innovation, embodying a legacy of excellence and a commitment to driving progress in the industry. With a robust organizational structure, cutting-edge engineering mechanisms, and a steadfast dedication to quality and innovation, Mitsubishi continues to redefine the boundaries of automotive excellence, shaping the future of mobility for generations to come.
